McDonald's Japan tries their hand at viral marketing

Well, McDonald's Japan is looking to introduce a new kind of hamburger in 2009. In order to create some buzz about it, they opened up two special stores in November of 2008. These stores, in Omotesando and Shibuya, were decorated solely in black and red, with tasteful trendy furniture (sofas, even!) and absolutely no McDonald's logos anywhere. The menu consisted of two value sets; A single or a double burger, fries and either Coke or coffee.

What is this newfangled special burger?

More info here.
Pictures can be seen here.

Apropos of nothing, first in a series

Apropos of Nothing: Random stories of little import that I find interesting/amusing.

On our travels around Kyushu, we (the JET gang) once visited a shop called Fukusaya, which specializes in "castella", a kind of sponge cake first brought to Japan by the Portugese way back when. (I think we were in Fukuoka at the time. Airport code for Fukuoka airport: FUK)

Fukusaya (福砂屋) was founded in 1624 in Nagasaki, and has been making castella ever since. They're probably the most famous makers of castella in the country. Naturally, we all bought some to bring back to our various offices/school boards/etc.

When I presented the staff at one of the schools I worked at with some castella, they were very impressed. One of the teachers asked the English teacher if I knew that Fukusaya was famous.

She said, "Of course not."

I fired back from across the room, "YES I DID," in passable Japanese.

I'm not sure, but I think that it was at this point that the rest of the staff began to have a higher opinion of me.

It's the little victories in life that make it worthwhile.

McDonalds Japan goes upscale (?!)

Have these hit the States yet?

Gourmet coffee and espresso drinks. Croissant sandwiches and other pastries. Savory soups. NO hamburgers or french fries...

McCafes have opened up in a number of countries, if Google Image Search is to be believed.

I could go for a good steak right about now.

I had lunch at a local "family restaurant" today. THe place was called "Tomato & Onion", and I had the privilege of having a 7 ounce steak, Aussie beef, for about 15 bucks.

On the upside, it was RARE. A couple of my students (adults) who had recently traveled to Las Vegas were very surprised and somewhat annoyed that they couldn't get a truly rare steak in the States. After all, this is the country where raw fish is ubiquitous, and raw chicken is not unheard of.