On the Marketing of Coke Zero

Here in Japan, Coca-Cola Zero is being markedted as a diet cola for MEN. I don't know if the regular Diet Coke had some sort of "girly" stigma or what, but all the ads for Coke Zero have been like this.

HESITATE NOT, FOR YOU ARE A JAPANESE MAN.

It's interesting to note that the first shipments of Coke Zero sold out within days around here, and some stores had to wait over a month for more of the 1.5 liter size. Some stores are still waiting.

As for me, I don't care which kind of fizzy diet cola I drink, as long as it's a Coca-Cola product. Right now, Coke has partnered with Apple to give away 25,000 free song downloads from the iTunes Music Store. Considering the amount of cola I drink, it shouldn't be surprising to anyone that I've already won 10 songs.

Rob